Roadmap to success for an effective grassroots organization – Peeples/Magee

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Mississippi Parents for Vaccine Rights has grown from a small Facebook group to “a powerful force in the Capitol,” as was recently reported by the Associated Press. Join Cheryl and Lindey as they present the organization’s roadmap to success in establishing MPVR as an effective, rapidly growing, politically active grassroots organization that has earned respect state and nationwide.

They will discuss their use of branding and marketing to reach new members as well as provide insight to how they organize activists into an effective membership database that is crucial to the ability to network and accomplish the organization's goals. You will learn about their most successful means of communication, including social media and targeted text that allows leadership to activate members in real time, prompting lawmakers, media and the general public to sit up and take notice.

Cheryl Peeples
Lindey Hughes Magee